Marketing Automation Manager

Pay Range: $90,230-$122,080

Position Overview

MIT Open Learning is seeking a Marketing Automation Manager to lead and maintain our marketing technology ecosystem. This role leads the operational management of our CRM and marketing hub, including all customer experience workflows and associated data management that drive lead generation, nurture, and enrollment across our learning product offerings. 

The role is both strategic and tactical: Establishing technical standards and long-term roadmaps, while designing, building, and maintaining the workflows and integrations that keep customer systems running. 

This role reports to the Director of Marketing, and works cross-functionally with Engineering, Customer Success, Workforce Learning, and other stakeholders to understand business needs and drive alignment on platform architecture decisions and execute them. Success in this role requires strong technical judgment, the ability to communicate complex system decisions to non-technical audiences, translate business goals into concrete solutions, and attention to detail in mission-critical infrastructure.

Principal Duties and Responsibilities (Essential Functions**)
Workplace Model

This position is part of a team-based model that depends on real-time, in-person collaboration with cross-functional teams across Open Learning. In person presence in Cambridge, MA is an essential function of this job for many reasons: Whiteboard and customer journey design sessions happen in person; it allows for immediate intervention and support during system roll outs; the Marketing Automation manager will shadow teams in person to learn their workflows first-hand; and it enables seamless partnerships with internal partners.

The Marketing Automation Manager is required to work in person on the MIT campus in Cambridge, MA a minimum of two days a week. This hybrid schedule is subject to change based on the needs of the marketing team, Open Learning, or MIT.

1. Marketing Automation Strategy and Technical Leadership

Lead the design, development, and ongoing maintenance of Hubspot workflows and marketing automation infrastructure. Establish platform standards, policies, and technical best practices for how we operate our marketing platform, email systems, landing pages, and data integrations. 

Drive consensus across teams on marketing platform architecture, ecosystem design, and technology decisions. Identify where new or untapped capabilities, technical improvements, or system optimizations can enhance outcomes, support business growth, or improve scalability of effort. 

Oversee the reliability, performance, and flexibility of our marketing platforms and marketing ecosystem components. Configure customer pipeline workflows, stages, events, and contact records to accurately measure and reflect how customers move through our funnel, so we have accurate reporting and the ability to identify optimization opportunities.

Conduct regular audits of our customer journey architectures to identify redundancies, bottlenecks, drop-off points, and cross-sell opportunities.

Identify new capabilities and technical improvements that can improve business results. Work with Marketing team and stakeholders to develop business case and implementation plan for adoption.

2. Email Marketing & Campaigns

Design and optimize marketing campaign workflows – including welcome sequences, nurture drips, reactivation campaigns, event follow-ups, re-engagement campaigns, and newsletters –  across multiple product offerings

Work with Content and Product Marketing to develop email campaign strategies that include audience segmentation, messaging, value propositions, and calls-to-action.

3. Webinar Marketing & Landing Pages 

Manage webinar campaigns and landing page infrastructure end-to-end: landing page setup, registration flows, reminder sequences, recording distribution, and handoff to nurture campaigns. Focus on improving attendance and conversion. 

Partner with Marketing, Creative and UX teams to develop and update landing pages that support campaigns, webinars, and product launches. Ensure technical performance, conversion optimization, and search discoverability.

4. Inside Sales Operations & System Integration

Design and configure HubSpot integrations that enable Zoom video call scheduling and Inside Sales workflows with rapid response SLAs. Explore automated contact systems and other means for expanding customer connectivity. 

Work with the Customer Success and Workforce Learning teams to establish automated recording and data flow for contact records, call outcomes, and follow-ups across Hubspot and other systems of record. Help establish best practices and infrastructure as this function scales.

5. Data, Integrations & Operations

Establish and maintain data governance policies and platform standards including UTM tracking, funnel behavioral events, sales and enrollment data, lead scoring, and contact data hygiene.

Lead the design and implementation of bi-directional data flows between HubSpot, Salesforce, and our web properties to ensure that behavioral and sales data sync accurately across systems for segmentation and reporting. 

Monitor data integrity across systems and troubleshoot sync issues to maintain data quality and reporting accuracy.

Manage the migration of email campaign and contact data from legacy systems into HubSpot, ensuring data quality and managing the introduction of new products. 

Troubleshoot workflow and data issues. Validate lead flow accuracy across systems, and conduct regular audits to ensure data quality and process efficiency. 

Supervision Qualifications & Skills

MINIMUM REQUIRED EDUCATION AND EXPERIENCE

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum 5 years of hands-on marketing automation experience, including email systems, marketing technology platforms, and workflow configuration, and data integration architectures.

Hubspot certification or demonstrated expertise with HubSpot (or equivalent marketing automation platform) including workflow design, form configuration, reporting, and system administration.

Significant experience designing and optimizing multi-channel email campaigns, including segmentation and deliverability best practices.

Strong fluency with marketing funnel frameworks, conversion analysis, and system performance optimization..

Experience with Google Analytics, GTM, web analytics platforms, and UTM governance standards.

Demonstrated ability to think strategically about platform architecture and customer system design while independently executing complex technical projects. 

Proven ability to lead cross-functional technical initiative with Marketing, Sales Operations, Engineering, and Product teams; excellent stakeholder management and communication skills.

Ability to serve as subject matter expert to leadership on marketing automation strategy, technology investments, system architecture, and organizational alignment.

Comfort working in ambiguous, complex technical environments, prioritizing high-impact initiatives, and balancing tactical wins with longer-term operational improvements.

PREFERRED EDUCATION AND EXPERIENCE

Familiarity with multiple marketing data sources and platforms (GA4, PostHog, Tableau, BI tools) and ability to extract insights from data to inform strategy.

Background in higher education or online learning.

Experience designing inside sales workflows and sales enablement operations.

Knowledge of attribution modeling and how marketing touchpoints connect to business outcomes.

Exposure to platform consolidations or data migrations at scale.

Experience evaluating and managing external technology vendors and technical consultants

Experience mentoring or coaching team members on platform administration, technical best practices, or cross-functional technical collaboration.

CORE COMPETENCIES

Strategic thinking on platform architecture, including the ability to design and manage scalable, reliable marketing platform infrastructure and recommend solutions in complex technical environments..

Hands-on expertise configuring Hubspot or similar CRMs, managing data integrations, maintaining data hygiene and marketing data governance standards, and troubleshooting technical problems across multiple systems.

Design of customer interaction architectures and workflows that improve customer understanding across the sales lifecycle, enhance team capacity to scale operations, and drive business outcomes.

Serve as the trusted advisor to leadership on marketing technology strategy, translating business priorities and strategic objectives into solutions that deliver measurable business value.

Other Considerations

Employment contingent upon satisfactory background check.

**To comply with regulations by the American with Disabilities Act (ADA), the principal duties in job descriptions must be essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner in which they are performed. The following definition applies: a job function is essential if removal of that function would fundamentally change the job.