MIT Bootcamps E-Seminar, Understanding Pain Points

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About the e-seminar 

To understand the state of breastfeeding, Amy VanHaren, founder and CEO of pumpspotting, took her app on the road in a 40-foot RV turned mothering oasis called the Breast Express.

During her Global Innovators E-Seminar, she shares how the journey came to be, what a deep level of in-person customer research taught her, and how a community can shape a startup for the better.

Amy has built communities and led creative digital storytelling and marketing for over 17 years. She experienced deep isolation while trying to navigate working and breastfeeding and saw a better way to unite and empower all the nursing and pumping women of the world so she went on to create pumpspotting.

She’s pitched on a moving escalator on Apple’s reality show Planet of the Apps, been featured in FastCompany, and been awarded as a high-impact startup by MassChallenge.